Cedanio Bacon

Certified Internet Web Professional/ IT Consultant

Information Technology Leader with 10 years of accomplished experience in Digital Advertising, Data Analytics & Measurement, Client Relationship, and Project Management.

My focus is becoming an entrusted representative influencing strategic initiatives that are mutually beneficial to meet our client’s goals, and build a strong reputation as an effective provider for solutions in the application of my knowledge to real world media problems.

Cedanio Bacon Certified Internet Web Professional/ IT Consultant

Education

Honors Graduate of Manatee Technical College

Information Technology Major, CIW (Certified Internet Web Professional)

2009 - 2011

GPA 4.0/4.2 Summa Cum Laude

Studies focused in Computer Science, Application Development, Communication Technology, Media Technology, Information Technology, IT Project Management, Multimedia Design, Technical Planning, Communications, and Business Case Analyses. Develop working prototypes for numerous web site projects, desktop applications, on how information and computing systems support business, research, and communications needs.

Memberships

SkillsUSA Alumni Member

Alumni Professional Development

National Technical Honor Society

Scholastic Honor For Excellence in Workforce Education

Experience

Nielsen

Project Manager (Technical Analyst)

February 2019 - Present

    Administer all IT systems and recommend efficient modifications to systems to improve efficiency and reduce the cost of all operations and determine appropriate procedures for all IT technologies and assist in all equipment configurations.

    Train all new employees who will use systems that are maintained and any IT procedures and processes, assisting compliance to all standard and technical metrics and provide expert knowledge to resolve all IT issues.

    Aid in designing effective technical architecture and develop it effectively and assist to incorporate all new technologies into IT systems and monitor all production environments.

    Coordinate with Program Managers for business requirements of clients and provide resolutions for all business and IT associate issues.

    Aid in IT architecture discussions when needed and develop required presentations and white papers for all technical processes.

    Coordinate with all software vendors to perform investigations on all application issues and provide effective resolutions for same and assist all team members to evaluate technical processes and provide an effective interface with all vendor partners.

    Coordinate with infrastructure and operations departments and maintain compliance to all regulations and collaborate with IT architecture and/or security team to perform risk assessment on projects.

    Assist all business partners to analyze changes in requirements and provide enhancements to all applications and provide support to all 3rd party software tools and maintain knowledge of all management process.

    Manage short term tasks and projects, using department selected project management tools, providing necessary metrics, and updates required by management.

Senior Digital Ad Tagging Manager

February 2017 - 2019

Client’s primary point of contact as it relates to the end-to-end digital engagement for Digital Ad Ratings, Mobile Digital Ad Ratings, Digital Brand Effect, TV Brand Effect, Sales Effect, and various product extensions such as Viewability, Open Viewability products.

Advise client agency teams in operations as the top level escalation and Subject Matter Expert (SME) in Digital Tagging questions and issues.

Responsible for overseeing the delivery and maintenance of all aspects of the client engagement in-flight. Lead weekly calls with agency Ad Ops/Media teams to proactively manage communication, streamlining processes.

Perform all campaign Data Quality/Discrepancy checks - Analyzing against Ad Server Reports.

Created time-based triggers in Apps Script for internal projects to automate QC process to cycle through data, compare it to another dataset and apply a matching algorithm.

Oversee/facilitate the campaign tagging implementation including CMI tag download support.

Contribute to initial client feasibility and onboarding conversations to evaluate measurement objectives. Coordinate onboarding calls including launch call to ensure tagging aligns with strategy.

Collaborate with Digital and Sales Engineers/Advertiser client leads to provide proactive insight value illustration, related to macro digital media buying and/or campaign specific feasibility formeasurement.

Responding to client questions about campaign specific data metrics, definitions, methodology and accuracy.

Digital Implementation Manager

December 2013 - 2017

Manage a diverse portfolio of advertiser, agency, and publisher clients such as Anheuser-Busch Inbev, Abbott Laboratories, Cafemom, Chanel Brands, McDonald’s, L’Oreal, Pepsi, Facebook Canada and Kargo.

Support clients with product implementation within various Ad Server platforms (Atlas, DCM, DFP, Extreme Reach, INNOVID, Facebook, Liverail and Sizmek) for Digital Ad Ratings, Mobile Digital Ad Ratings, Digital Brand Effect, TV Brand Effect, Sales Effect, and various product extensions such as Viewability, Open Viewability products.

Managed clients through troubleshooting a variety of technical issues to assure that all campaigns are tagged and tracking correctly.

Identifying and measuring the audiences exposed to online Ad campaigns. Analyze consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz.

Identifying best practices and assisting in the creation of TAM support materials; implementation guides, FAQ’s, etc. Support sales team in product/solution presentations or engagements.

Provide expertise and guidance for other product verticals that leverage similar technology. Additionally, assisted training new hires in tagging methodology/process.

K&J’s Managed Solutions

Operations Manager (Digital Marketing)

April 2012 - 2013

Managed 300 plus business accounts and designed numerous websites in the commercial, professional, and Government market placing qualified companies in a position to become a valued partner with the United States Government.

Improved user experiences by managing web content, placement, search optimization (SEO), social media integration, and online documentation strategies. Increased impressions, page hits, time on site, and overall customer loyalty. Managed a large portfolio for multiple major advertisers/agencies; Using DoubleClick Digital Marketing platform.


Managed multi-faceted interactive projects and initiatives for a technology marketing agency with leading clients, including dozens of concurrent internal projects. Communicated projects status updates with clients on a regular basis. Utilized latest technologies, including Drupal, and WordPress, working in an agile environment, using valuable tools such as Basecamp, Microsoft Office and Google documents.

Responsible for marketing clients’ online resources: websites, blogs and many other web activities helping to develop the face and image of each and every client with a responsive web design (RWD) approach of laying-out and coding a website such that the website provides an optimal viewing experience ease of reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from desktop computer monitors to mobile phones).

Specialties

Digital Advertising, Data Analytics & Measurement, IT Project Management

SQL Server Management Studio, Query Manager, SAP

Website Development/(SEO) Search Engine Optimization